What is quality when it comes to e-Learning?

What is quality when it comes to e-Learning?: Does a good-looking course qualify as good quality? What about an ordinary course that brings about great behavioural change? I’m sure the argument can be extended to both sides. But my argument is to take the middle-path (very Buddha-like indeed, except I see no chance of Nirvana!).
As instructional designers, our primary responsibility is to bring [...]